07779 102 758
richard@aardvarkcommunications.co.uk
freelance
WAYS I SUPPORT
SMEs & RECRUITMENT COMPANIES
FREELANCE MARKETING, COMMUNICATIONS & SEO CONSULTING
* Audit of current search, marketing & communications (internal & external) activity
* Creation of marketing, search and communications strategies and plans
* Implementation of marketing, search and communications strategies and plans either personally or working with existing employees
THOUGHT LEADERSHIP & SOCIAL MEDIA
* Creation and distribution of thought leadership programmes
* Thought leadership ghost writing
MENTORING
* Coaching and development of junior marketing personnel
* A sounding board for experienced marketers and the board - marketing can feel a lonely place if you are the whole marketing team!
* Typically between 1 and 4 days per month (depending on the client)
ROI ANALYSIS & RESOURCE MAXIMISATION
* Create dashboards of metrics that help you calculate the ROI / value of your marketing activity including: jobs boards, website, social media, events, thought leadership activity
* Review of resource utilisation
Great RECRUITMENT blogging
that FREES UP YOUR TIME
HOW IT WORKS
* Review my menu of dozens of recruitment blog titles
- Blog titles are categorised into three audiences: candidate, client and recruitment consultant
- Each blog title is accompanied by a synopsis so you understand the proposed content
* You select your favourite subjects & give feedback on the synopses of each one
* I draft each blog from scratch according to our schedule
- Because I write every blog from scratch each time you get great SEO value as well as content that both reflects your views and your tone of voice
* You give feedback and ask for amends (if you have any - often there are none)
* I amend the blog, you post it and attribute it to whoever you like
Testimonials
ALEX ARNOT LLP
"As well as doing all of my marketing I recommend Richard to any of my clients who need marketing communications consultancy."
Alex Arnot, non executive advisor to 20+ recruitment companies
Remit: Marketing communications strategy and delivery; proposition development.
Challenge: Showcase the expertise of one of the UK's leading recruitment non executive directors.
Approach: Secure relevant PR opportunities, write and distribute thought leadership reflecting Alex's expertise. Support the development of new offerings and develop appropriate strategies.
DMJ RECRUITMENT
"Richard has taken ownership of our marketing communications. In a relatively short time, he has transformed our brand and we will be reaping the rewards of his work with us for some time to come."
Marc Tobias, co-founder and director
Remit: All elements of marketing communications strategy and delivery.
Challenge: A great company in a competitive space with a relatively weak brand and little time to dedicate to marketing.
Approach: Become and then develop the company's in-house marketing department. Articulate the company’s strengths , secure internal buy in, then develop a strong brand and marketing communications strategy to help differentiate them from the competition. Hire and coach a marketing executive to deliver the strategy long term.
News & Insight
Blog
About me
Aardvark Communications
* Self-employed since 2012
* I specialise in marketing recruitment companies & local businesses
* 1 employee - I pitch, I deliver
Before aardvark - In-house marketing communications for:
* PRCA (Public Relations Consultants Association) - director of communications, 5 years
* ERM (Environmental Resources Management Ltd) - global marketing coordinator, 5 years
get in touch
020 3603 2771 | 07779 102 758
richard@aardvarkcommunications.co.uk
The majority of recruitment companies find it hard to generate a steady stream of valuable content for their blogs. This blog examines why it is difficult and to get momentum and identifies six rules that will help build your brand through blogging.